who won the Observer Ethical Awards 2011.

They’ve always been a winner in my eyes!!

This is what they say….


June 10th 2010

Pachacuti has been pronounced the winner of the Fashion & Accessories category at the Observer Ethical Awards, the UK’s ‘Green Oscars’, at an award ceremony that took place on the evening of June 9th 2011, at the Victoria & Albert Museum in London. Pachacuti was commended by an eminent panel of 32 judges which included actor Colin Firth, TV presenter Ben Fogle, Deborah Meaden from Dragon’s Den and model Lily Cole.

The Observer Ethical Awards recognises across a total of 12 categories, organisations and individuals whose work makes day-to-day ethical living more accessible and achievable. The fashion and accessories category is sponsored by and is always one of the most hotly contested of all categories. The award recognises companies who are committed to lightening fashion’s footprint and creating an ethical supply chain and this year’s other finalists were Christopher Raeburn who recycles parachutes into catwalk couture and French company Veja who make shoes from organic cotton and tree-tap rubber. Ethical fashion is increasingly seen as both aspirational and accessible and this award commends those companies at the forefront of this movement. Livia Firth, wife of Colin, tweeted after the announcement “Pachacuti you so deserve the Ethical Awards! And this summer my Pachacuti hats will be even more special!”

Carry Somers, founder and managing director of Pachacuti, commented: “As a pioneer in ethical fashion, I believe that it is important not to be complacent but to keep on pushing the standard higher, which is why we became the first company in the world to be Fair Trade Certified by the WFTO and are now piloting an EU project on Geotraceability. I am delighted to receive this award in recognition of the hard work which my staff and I have put into creating a Fair Trade, sustainable supply chain for our Panama hats, clothing and accessories and the benefits which this has brought to our producers and their communities in the Andes.” Pachacuti is best-known for their collections of Panama hats in both classic and contemporary styles which are shown at both London Fashion Week and Paris Fashion Week.

In addition to Pachacuti’s win in the Fashion & Accessories category, the Ethical Blog, a new category at this year’s awards, was won by Pachacuti’s Press & Marketing Officer Pamela Ravasio for her ethical fashion blog Shirahime.

But there is even more: the previous day it was announced that Pachacuti’s programme was not only reaccredited for the National Awards of Excellence’s Big Tick in the International category for its impact on Millenium Development Goals, but commended for two further Big Ticks and shortlisted for the title of Example of Excellence in the Small Company of the Year and Responsible Supply Chain categories, up against Marks & Spencer and Kraft Foods in the latter.

The Big Tick award is the first level of award available to entrants of the national Awards for Excellence, which recognise inspirational programmes that are making a positive impact on the community, the environment or wider society. Reaccreditations are given to companies that can demonstrate the continuing positive impact of their award-winning initiative. The final will be announced at a Gala Event sponsored by Unilever on 5 July, at the Royal & Albert Hall in London. Ahead of the awards ceremony, Carry Somers has received an invitation to meet chancellor George Osborne at 11 Downing Street.


ABOUT – Observer Ethical Awards:
Known also as the ‘green Oscars’, The Observer Ethical Awards have been running for six years. In association with Ecover, the awards recognise across a total of 12 categories, organisations and individuals whose work makes day-to-day ethical living more accessible and achievable.
As always, members of the public were able to nominate the best and brightest individuals, organisations or companies who continually strive to put the environment first. Last year’s winners included Hugh Fearnley-Whittingstall, who beat Jamie Oliver and Joanna Lumley to take the title of Campaigner of the Year for his Landshare project.
This year’s judging panel has top eco credentials, and includes Oscar winner Colin Firth and his wife Livia, catwalk model Lily Cole, and adventurer Ben Fogle.

ABOUT – Observer Ethical Awards – Category Fashion and Accessories:
This category supports the growth of ethical fashion labels and products and is sponsored by Vogue. From London Fashion Week to the High Street, ethical fashion is increasingly seen as both aspirational and accessible. The award recognises companies who are committed to lightening fashion’s footprint and creating an ethical supply chain.

ABOUT – Awards for Excellence
Business in the Community’s Awards for Excellence identify and celebrate companies having a positive impact on the community, environment, marketplace and workplace. The Big Tick winners demonstrate significant impact and high quality management of their responsible business practices and can show a positive impact both on society and on the business. Now in their 14th year, they are the UK’s leading awards for responsible business practice. BITC received over 370 entries for the national Awards for Excellence.

ABOUT – Business in the Community stands for responsible business.
We are a business-led charity with a growing membership of 850 companies, from large multinational household names to small local businesses and public sector organisations.
We advise, support and challenge our members to create a sustainable future for society and to improve business performance. Our members work with us to define what responsibility looks like in the workplace, marketplace, community and the environment – and we share what we learn about driving performance through responsible business practice.

Pachacuti’s Big Tick Award categories
Small Company of the Year Award in association with the Institute of Directors
For SMEs that through leadership and integration of corporate responsibility are improving their business and their overall impact on society – in the marketplace, the workplace, the environment and the community.
Anglo American Responsible Supply Chain Award
Recognising companies that can demonstrate innovation and positive impact across their supply chain.

Coffey International Award
Recognising company programmes that can demonstrate positive impact against one or more of the United Nations Millennium Development Goals.

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